Live Nation
In March of 2023, Live Nation’s affiliate Setlist.fm relaunched a concert series that had gone quiet after the pandemic halted live entertainment around the globe. The series needed a new look to match the energy of its rebirth. The existing repurposed concrete feel of the branding felt dated, so I was brought on to breathe new life into the project.
Given creative liberty and a task list of deliverables, I started by drawing up new brand guidelines that included Setlist.fm’s desire for an “Old Hollywood” art deco feel while complementing the existing brand. I chose an ultraviolet to bring out the best of the signature lime green that has defined Setlist.fm. What ensued was a vast portfolio of social and web assets used for the promotion of the concert in their Hollywood studio.
