Equinox Hotels
Equinox Hotels reached out to Talisman for several animations regarding their promotion of the NYC Marathon in 2022. Built on the principle of “work hard, play hard,” Equinox Hotels wanted a social campaign that exhibited how to care for the mind, body, and soul.
With Talisman’s Jacob Kemp as the motion and art director and myself as the lead animator and graphic designer, we created a series of animations explaining expert training tips to help athletes feel prepared for the race and recharge afterwards. Each animation in the series contains rituals for revitalizing morning routines and relaxing evening habits.
All videos can be seen on Equinox Hotels’ Instagram.
